Internet Marketing

Pay Per Click Advertising (PPC)

PPC ads are the paid advertisements that appear along the right-side of most Search Engine result pages. These ads are used to promote products, services or organizations when they don't rank well organically for the related, common search terms. Essentially PPC campaigns are a "second chance" to catch the attention of your target customers either when a client wishes to increase awareness, or when the "organic" Search Engine results are low.

CyberAd Media, Inc. sets up PPC campaigns with the various search engines (i.e. Google AdWords or Microsoft Ad Center) to draw more qualified viewers to our clients' websites. Customers pay to set up the campaigns, and then compensate the Search Engines when people click on the ads. These campaigns need to be constantly monitored and optimized.

Internet Marketing
Search Engine Optimization
Pay Per Click Advertising
Display Banner Advertising Cost Per Thousand Advertising (CPM)
Targeted Content