Content Generation

Establishing Authority

Many organizations need a regular flow of editorial, text-based articles, because their own staffs don't have time to do the writing. Having new content is a critical component of Search Engine Optimization. Without new information being posted to a website regularly (weekly or monthly at the very least) the Search Engines come to believe that the site is either not in use, or not important to the company that owns it. Because Search Engines place a great deal of weight on the "authority" of the text content, a regular flow of materials is all the more important. The implication is that websites that have content that makes them appear more authoritative than their competitors, get higher rankings. Authority is a function of the depth of the content, how thorough it is, and how often it is updated - an authority is busy daily covering their subject.

CyberAd Media, Inc. writes, creates relationships for, and sets up systems for the continuous and reliable flow of new material to help promote your company and products, and provide timely material for the Search Engines.

Content Generation
Establishing Authority
Multiple Media Formats
Search Engine Blindness