
Obtaining a reliable flow of advertising revenue involves a number of factors. The website must contain content that advertisers want their ads adjacent to. This means making your site attractive to advertisers. Big brands, like Coca Cola, want to be associated with other big brands. They have invested heavily in their brand often to the tune of tens of millions to hundreds of millions of dollars, and will not advertise on websites that may damage that investment. To obtain advertising from big brands, like the automakers, websites have to be attractive, well managed, free of controversy that will deter potential advertisers, and function properly.
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