BRIAN LESHON - RESUME

Business Development -- Internet Publishing - Web Strategy -- Director -- Manager
SEO - SEM - Ad Serving - Advertising and Marketing Specialist
bleshon@CyberAdMedia.com
805-641-2400 phone 805-746-7870 cell

INDUSTRIES

Automotive, Motor Sports, Web Publishing, E Commerce, Auction Sites, Digital Imaging, Television, Audio/Video, Advertising, Internet, Manufacturing, Publishing, Photography, Travel

EDUCATION

Political Science: Pierce College, Los Angeles
Advertising Program: University of California, Los Angeles Marketing and New Media Program: University of California, Los Angeles Graphic Design Certificate: Tom Buhl School of Graphic Design, Santa Barbara
Public Relations Program: University of California, Los Angeles Search Engine Optimization ToolSet Certificate: Bruce Clay Inc., Simi Valley
Webmaster Program: University of California, Santa Barbara

SOFTWARE & HARDWARE

Ad Serving: DART (Double Click), Open Ad Stream (24/7), Adserver (FastClick), Zedo
Business: Excel, Norton, Office (2000 and 2003), Power Point, all browsers, OS 10, Windows, XP
Content Management Systems: Hercules
ECommerce: Ebay, Cart 32, Dreamweaver, Group Mail
Equipment: Electronic scanners, cameras, video recorders, audio mixers, networking, microphones, wireless, compressors, digital delay lines, reverb units, noise gates.
Platforms: Mac, PC. Database development and collateral preservation.
Publishing: Word, Quark, Photoshop, Webtrends, Acrobat
Search Engine Optimization: Bruce Clay Inc. SEO ToolSet
Video Editing: Final Cut Pro, Director, Premier
Website Development BBEdit, Fireworks, Dreamweaver, .php (basic), Flash

EXPERTISE

Advertising: Sales. SEO. Collateral development. Presentations. Request for Proposal (RFP). Campaign development. Management. Banner design and coding. Ad coding. Ad serving (see above.) Analysis. Campaign optimization. Google Adwords and Adsense. Yahoo Overture. Audio/Video Production: record, edit, mix, write, photo, video, TV, movies, records, radio, live.
Editorial: Deadline journalist, photographer, videographer, journalist management, editorial product development, researcher, fact checker.
Email: List development and management, newsletter design, automation.
Marketing: Campaign development, execution, analysis, optimization. Press releases. Studies. Demographic targeting. SEO. Text and video press release development and distribution. Event marketing. Trade shows.
Publishing: Online and print content planning and development. Reader interaction including studies, chat, blog Income model development including P&L and revenue from CPM, CPC, CPA, lead generation, product sales, content reuse fees and legal settlements. Content syndications. Radio and Television Show and Spots: Host, writer, producer, director, researcher, fact checker.
Website: Publisher. Search Engine Optimization. Site development, coding, .html, .php, content management, email, chat, blog, direct marketing.

POSITIONS

2007 - Present: Internet Marketing and Advertising Consultant, CyberAd Media, Inc. Providing high-level Internet and Search Engine Marketing and Search Engine Optimization consulting services to companies including Dave Networks, PriceIsRight.com, MyFins.net (Miami Dolphins), USCasting.DealOrNoDeal.com (Deal or No Deal), Morpheus.com, United Sanitary Supply, VenturaAcupunctureHealthcare.com among others. Set up advertising networks, implemented DART and other ad delivery systems, secured advertisers, reworked website layouts and architecture for optimal Search Engine results and advertising integration, and website monetization.

2006 - 2007: Director of Sales and Marketing, Bruce Clay Inc. Charged with doubling company sales by securing high-profile brand clientele for Search Engine Optimization, Search Marketing, and Pay-Per-Click advertising consulting services. Goal accomplished during first eight months of employment. At end of six months sales I closed comprised 60% of client roster. New clientele improved company's prestige and industry profile with the addition of Nielsen/VNU Business Media, Tribune Interactive, Journal of the American Medical Association, Dominion Enterprises, Weyerhauser, Davita, and many others. Current activities include cultivating major Advertising Agency relationships for subcontracting relationships, and mobile marketing initiatives for clients. Duties include inquiry response, proposal development, presentations, account and client management, interaction with all client services departments account managers and technical staff, the development of formal sales procedures, documentation and trining of expanding sales force, and new product development.

2005 - 2006: Director of Business Development, AuctionCities.com (AUCC). Establish relationships with affiliates, program partners, advertisers, publishers, ad servers, and technology providers. Structure revenue streams. Implemented 40+ relationships providing products-for-sale data feeds onto AuctionCities.com. Developed and implemented AUCC advertising-sales program. Enrolled company in ad network (day 1) to monetize page-view inventory. Arranged third-party ad serving. Tag the website with ad code. Leading development of CitiAds T contextual advertising program, launched in January 2006, and AUCC's 'Mobile Device' initiative launched February 2006. Called MyAUCC.com, the mobile enabled site allows "shopping anywhere, any time." Initiative includes mobile versions of other company owned websites, marketing and advertising programs.

1995 - 2005: Copublisher, Journalist and Photographer, WomanMotorist.com, NewCarBuyingGuide.com, Bullz-Eye-Cars.com. Started online publication with partner in 1995. Grew audience to 2.5 million. Managed online revenue models. Search engine optimization. Developed online books (convertible to print.) Developed and executed marketing and advertising plans. Worked every aspect of advertising campaigns: development, trafficking and the provision of services to clients, coding and ad serving. Use all major ad serving software. Online advertising consultation. First company to provide live coverage on the internet of a new vehicle launch from an auto show (1996.). Have written over 1,000 automotive and travel articles, and helped to manage a crew of over 30 journalists.

2005 to present: Freelance segment producer, KUSI TV San Diego 24 Hour News: auto, travel, tech.

2005: Cohost, AutoWorld Radio, automotive radio show.

1985 to present: Freelance Motor Sports Photojournalist and Press Relations. Covered CART, Formula One, IMSA, Trans Am, Indy Cars and NASCAR for 170 publications worldwide. Firstjournalist to photograph a major North American race and transmit images to news agencies in Europe, South America and Australia. Worked for teams and drivers doing press relations, release distribution, appearances and marketing.

1997 to 1998: Cohost, Road Test Radio Magazine, automotive radio show.

1996 to 1997: Cohost, America on the Road, automotive radio show.

MISCELLANEOUS

1979 - 1990: Audio Engineer, worked in both music and television post production. Duties included recording basic tracks, overdubs, ADR, music editing, sound effects editing, post production and mixing. Artists worked with include Supertramp, Missing Persons, Devo, Kansas, David Bowie, Rod Stewart, Stanley Clarke, Jean Luc Ponty, George Harrison, Paul McCartney, John Lennon, Toto, Motley Crue, Barbara Striesand, Dixie Dreggs. Video productions include Mighty Morphin Power Rangers, My Life as a Dog, New Archies, Transformers.

I have also been a musician, and a private investigator.

I am a news and current affairs junkie. I read a lot, and I can read upside down. I like: driving sports cars, F1, skiing, cycling, boogie boarding, inline skating, West Coast Swing dancing. I cook Indian, Thai, Cajun, and Mediterranean foods, and really SERIOUS barbecue. I play guitar and bass; collect motor sports books, art, silver and cameras. I love a bargain, and the beach.