Introduction
Our internet marketing and website monetization philosophy is, “competition is fierce for search engine rankings and therefore every aspect of a website has to be designed and implemented to compete.” This means that websites have to be structurally sound, designed to be easily read by both search engines and clients, and be without structural flaws that deter sales.
CyberAd Media, Inc.’s (CMI) major service areas include:
Internet Marketing
Ecommerce and Online Stores
Internet Advertising – both selling and buying
Website Development and Redesign
Content Development
Business Development – Website Monetization
Most of our clients turn to us to evaluate their web presences, and give them back a list of needed improvements, in order of priority. CyberAd Media, Inc. consultants use a variety of analytic tools to evaluate a company’s overall web business. This includes in-depth analysis of the structure of a website, its success with the search engines, the effectiveness of its revenue streams, ecommerce, online catalogs, and advertising sales. We give them a comprehensive list of repairs, or improvements, that will increase the earnings of their online businesses. In other words we look at all the factors that determine successful website monetization and deliver back ways to improve earnings.
Clients often do not have the staff to implement the recommendations. CMI can make any, and all, website improvements. We develop new sites, redesign existing ones by giving them modern, search-friendly templates, implement ecommerce and shopping cart software, and produce online product catalogs in OSCommerce, ProStores, Miva and other common programs. We perform extensive Search Engine Optimization (SEO) analysis and implement the recommendations in order to drive more visitors to web-based businesses.
Some clients need to increase their audiences. This can involve SEO work, the addition of more, or better, content (i.e. video websites need to describe the offerings as search engines can’t figure out what is in a video, unless they are told what it is using text,) or implement blogs that add targeted information. We also accomplish audience expansion by purchasing, managing and optimizing banner and search-engine Pay-Per-Click advertising campaigns. In fact, buying and selling advertising for our clients is a major focus of our business.
In other cases our clients want to make more money from their existing online presences. Some receive lots of page views, but don’t use them to generate revenue from advertising. For those clients we implement ad serving software, and set up relationships with ad networks. Often we set up and implement affiliate programs, and do direct business development by actually selling their advertising inventory to ad agencies. And prior to that, CMI consultants determine what needs to be done to clients’ websites to make them attractive to advertisers suggesting improvements that can include adding content, increasing brand awareness through Internet Marketing and ad buys, and developing comprehensive media kits for potential advertisers. On top of that, most clients need third-party audience data, as it is nearly impossible to sell a demographic to an ad agency, when it can’t be validated.
Another very important aspect of our work is modern website design. Whenever possible, we steer our clients toward implementing XHTML and Cascading Style Sheets (CSS) for tableless layouts that deliver absolute positioning. This means that the least-possible amount of code appears on every page of the site, enabling the search engines to get to the most important information quickly – the text on the page that describes the products and services. This is what the best sites on the web do, and thus clients that want to compete, have to do it too.
Call or email us and speak to Brian Leshon, a former top SEO consulting firm staff member. He will listen to you describe where you want your online business to go, and then tell you how CAM services can help you. We believe the best way to secure your business is to help you before you ever become a client, by giving you useful information during your very first discussion.
